Wow, today - February 14, 2022 - it's been three years since we started NoWa. This special day feels much shorter to us. In the meantime, we have already saved many old telephones from the waste mountain and made many people happy with a circular piece of jewelery made from recycled silver and/or gold. But do you actually already know why we started NoWa on February 14, 2019? A little recap.

It all began…

Josette worked for Closing the Loop in 2015. With the focus on circularity for mobile phones, she tried to turn the mobile phone into a waste-free product. She wants to share the concept of Closing The Loop with more people, but how? A jewelery line appears to be the winning idea. Josette: “Jewellery is the perfect way to show that there is still value in ‘waste’ and discarded telephones.” Less than two years later, a collaboration with Closing The Loop and NoWa (short for No Waste), her own jewelry line, was born. 

From telephone to jewellery

Josette buys the recycled silver and gold from the Closing The Loop factory. Josette: “The gold and silver that we use for our jewelry comes from the African countries of Ghana, Zambia, Cameroon, Uganda and Rwanda. There, Closing The Loop ensures that the phones are recycled in the West. We buy the gold and silver that remains after this sustainable process from the company.” Different designers then work with the gold and silver - and turn it into beautiful jewellery. 

Who's birthday treats

Yes yes, whoever has his birthday treats! That's why you get a 10 % discount on our entire collection this week. Use the code HAPPYBIRTHDAY during checkout and the discount will be applied automatically. Go to thisisnowa.com to take advantage of a 10% discount. Happy circular shopping!