“We envision a world where everyone sees the importance of recycling e-waste, hands in their old electronics and where all electronics are recycled in a sustainable way.”
E-waste is growing 3 times faster than any other solid waste stream
Of the world's total gold supply is locked inside old electronics
$ 55 B
Potential value of raw materials in e-waste
It takes 40 mobile phones to extract 1 gram of gold
Phones play a significant role in our daily lives. Did you know your old phone contains all the ingredients needed to create beautiful jewelry?
Nowa stands for No Waste. We create jewelry by using gold and silver extracted directly from old phones. Our partner, Closing the Loop, saves these phones from e-waste dumps in Africa.
In 2015 Josette worked for Closing the Loop, focusing on circularity for mobile phones, and trying to turn the mobile phone into a waste-free product. It is around that time that she, together with her friend Joyce, came up with the idea of making beautiful jewelry made from waste phones collected by Closing the Loop.