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Seeing the beauty in waste
Did you know that we throw away around 50 million tons of e-waste every year? Not only a waste, but also bad for the environment. It is our mission to show the value of electronic waste. That is why NoWa makes sustainable jewelry from gold and silver, extracted from recycled mobile phones. For every piece of jewelry that we sell, waste phones are also collected. In this way, we close the circle together.
“Our mission is to show that we don't have to dig gold out of the ground at all. The gold is literally there for the taking!”
Josette de Vroeg
Almost everyone on this earth has a mobile phone. The problem is that many people do not know that it contains valuable raw materials such as gold and silver. That is why millions of phones in the Netherlands alone are simply gathering dust in drawers. And on top of that, we throw 27 million euros worth of gold in the trash every year. That is a great shame!
I hope that with NoWa we will make people think and that we will recycle more. I do not believe in pointing fingers, but in showing how it can be done differently.
What people say about our sustainable jewelry
Join our movement
During our workshops we take you into the world of the circular economy. How valuable can waste be? What is actually in an old telephone? And more importantly: what can you do with it? You will learn all this in our workshops, in which we also share interesting facts about e-waste and recycling. Fun for young and old.
Do you work for a company and do you want to make sustainability tangible on the work floor and actively involve employees? Then look here for more information about the best collection campaigns for old phones.
Do you have a shop and would you like to sell NoWa's recycled jewelry? You can. We have created a super nice display where old phones can also be handed in.