gerecyclede sieraden
Shop now
the perfect sustainable gift

Circular jewelry

Unique jewelry made from recycled gold and silver from old phones

Shop now
Duurzame sieraden | gerecyclede sieraden
Duurzame sieraden | gerecyclede sieraden

Our mission is to show that we don't have to extract gold from the ground at all. The gold is literally up for grabs!

Josette de Vroeg (Founder NoWa)
Sustainable jewelry

Seeing the beauty in waste

Did you know that we throw away about 50 million tons of e-waste every year? At least 70% of this mountain of e-waste ends up in landfills. Not only a shame, but also very bad for the environment. That is why NoWa makes sustainable jewelery from pure gold and silver, extracted directly from recycled mobile phones. With your purchase you are not only doing yourself or your loved one a favor, but also the planet. Waste phones are also collected for every piece of jewelry we sell. This is how we make the circle round.

Shop Now - No Time To Waste

Josette de Vroeg

Almost everyone on this planet has a cell phone. The problem is that not many people know that it contains valuable raw materials such as gold and silver. That is why worldwide there are hundreds of millions of phones, gathering dust in drawers. And besides this, we throw 27 million euros worth of gold in the trash every year, only in the Netherlands. That's a real shame!

With NoWa I hope to encourage people in a positive way to change their behaviour. The goal is that people start recycling more. I don't believe in finger pointing, but in showing how things can be done.  

Read more about NoWa

Join our movement

During our workshops we take you into the world of the circular economy. How valuable can waste be? What's actually in an old phone? And more importantly: what can you do with it? You will learn it all in our workshops, in which we also share interesting facts about e-waste and recycling. Fun for young and old.

Do you work for a company and do you want to make sustainability tangible in the workplace and actively involve employees? Look here for more information about the best fundraising campaigns from old telephones.

Do you have a store and would you like to sell NoWa's recycled jewelry? Which can. We have made a super nice display where old telephones can also be handed in.

Interested? Read more!