Did you know that in the Netherlands alone, 27 million phones are collecting dust in drawers? NoWa stands for No Waste. Our mission? To make the hidden value of electronic waste tangible. That’s why we create jewelry from recycled gold and silver recovered from old phones. From Trash to Treasure! NoWa is the only brand actively working to reclaim gold and silver from mobile phones. For every piece of jewelry sold, waste phones are collected and recycled again.

Almost everyone on this planet owns a mobile phone. The problem is that many people don’t realize these devices contain valuable materials like gold and silver. That’s why millions of phones in the Netherlands alone are gathering dust in drawers. Across the EU, this number is estimated to be as high as 700 million. Such a waste!

With NoWa, we want to make people think. We aim to encourage everyone to hand in their unused electronics properly so they can be repaired or recycled. We don’t believe in pointing fingers, but in showing how things can be done differently

During our workshops we take you into the world of the circular economy. How valuable can waste be? What is actually in an old telephone? And more importantly: what can you do with it? You will learn all this in our workshops, in which we also share interesting facts about e-waste and recycling. Fun for young and old.

Do you work for a company and do you want to make sustainability tangible and actively involve employees? Then look here for more information about the best collection campaigns for old phones.

Do you have a shop and would you like to sell NoWa's recycled jewelry? You can. Email info@thisisnowa.com for more information.