Thee KettingreACTIE: the most fun collection campaign for old phones

De KettingreACTIE: de leukste inzamelingsactie voor oude telefoons

Every year we throw 27 million euros worth of gold in the trash. Well, it may surprise you, but all the electronics we throw away with the rest of the waste still contain very valuable raw materials such as gold. And we haven't even counted all those old telephones lying around in the back of a drawer gathering dust. A shame, we think, at Nowa. That's why we came up with KettingreACTIE: a collection campaign that makes recycling fun.


On a mission


In the Netherlands alone there are millions of old phones gathering dust in drawers. Nowa is on a mission to collect all these old phones and make something beautiful with them. Because we are running out of raw materials, it is becoming increasingly important that we recycle more. Only then can we reuse valuable resources - like gold and silver hidden in your old phone. That is why we are starting the KettingreACTIE: a collection campaign of old phones in which you are the most important link.


How does the KettingreACTIE works?


Als je bij Nowa een armbandje of ketting hebt besteld, kun je daarna gratis je oude telefoon(s) opsturen in de bijgeleverde envelop met antwoordnummer. Ook ontvang je twee ‘jij bent goud waard’-doorgeefkaartjes om anderen te inspireren hetzelfde te doen en de kettingreactie op gang te houden. In ruil voor het inleveren van je oude telefoon(s) krijg je 15% korting bij Nowa en een mail met nog veel meer kortingen en leuke aanbiedingen. 


What happens to my old phone?


Did you send in your old phone in the enclosed envelope? If so, it ends up at ICT From Tomorrow. They train young people with a distance to the job market to ensure that the returned mobiles get a second life or are recycled in a responsible manner. First, all data is securely removed from the phone. They do this according to European privacy legislation. Then they check whether they can still repair the phone. Is this not possible? Then the phone will be recycled responsibly.


Reduce CO2 emissions


Through this collection campaign, the raw materials can be reused and we do not need to burden the earth unnecessarily with the extraction of new raw materials. By recycling e-waste, raw materials are thus preserved, harmful substances are not released into the environment and CO2 emissions are avoided.

Want to join? Start your KettingreACTIE via

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