In conversation with jewelry designer Eva Schreuder

Eva Schreuder

Did you know that our Connection collection is handmade and locally produced by jewelry designer Eva Schreuder? We spoke to Eva about her unique designs for NoWa and what it's like to work with recycled silver and gold. You can read the whole interview here.

Can you tell us a bit about yourself in a few sentences? Who you are, but also your experience as a designer?


"My name is Eva Schreuder. I graduated as a jewelry designer from the art academy in Maastricht. Since 2010 I have my own jewelry label. For my label I design a collection around a theme every year. Think for example of self-esteem or flexibility as a result of Covid. I also work on commission, where these themes are also central. In the first place it is about the story of the wearer. This is the basis on which we build the design of the jewelry."


How did the partnership for NoWa come about? What appeals to you about the brand?


"The collaboration came about because Josette previously received a piece of jewelry from me from a friend. She remembered this and when she decided to set up the NoWa brand she called me to collaborate. What appeals to me about the brand? The way NoWa sourced the material for the jewelry. This very clearly puts its finger on the sore point of the current times. I think it's important at this time to do what I can as a maker, or rather as a conscious human being, and to consciously deal with the climate issue. NoWa gives good visibility to this. In my own practice we also largely use recycled materials. In addition, when it comes to packaging - and other matters related to running a business - we make well-considered decisions regarding sustainability. We also try to use local raw materials as much as possible."


What do you draw inspiration from for NoWa's designs?


"Some of the designs already existed. These we adapted for NoWa. The other part we designed especially for NoWa. Here the starting point was 'connection'. We are all connected. A deep, sincere connection is what we all strive for. We are connected to ourselves, to each other and of course to the earth. Jewelry also connects people - literally and figuratively. It represents the most beautiful material result of an interpersonal connection. Each piece of jewelry has a personal value that lies in its emotional or sentimental value. It can refer to your memories, a special person, or that day you never want to forget."


What is it like to work with recycled silver and gold? Is this different from other materials?


"For NoWa, however, we work with pure silver, so no alloy. That's very soft and therefore different to work with."


What has designing for NoWa changed for you?


"What I am particularly proud of since our collaboration is working with materials that tackled a major capitalist problem. Namely, that of e-waste."


Curious about all the items from the collection designed by jewelry designer Eva Schreuder for NoWa? Take a look at the Connection collection here.


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